I entered a Boohoo Group PLC x The Manchester Metropolitan University competition that focused on designing a collection based off a muse that would suit the boohooMAN customer. 

 

I decided to base my collection on Lewis Hamilton as his style and drive within his career made him a perfect muse to capture his personality in the collection. He is bold in everything he does and not afraid to take risks. He is constantly growing on a global scale gaining lots of fans who are interested in his career, lifestyle and mindset. I felt he combined a lot of boohooMAN’s values and would bring something fresh to the brand. 

 

My designs were based off the start of his racing career mixed with inspiration from Japanese fashion as it has given shape to rare styles and is very cool for streetwear. I was fortunate enough to win this competition and spend the the day at the boohooMAN head office where I was able to shadow the design team and see how they work, asking lots of questions and getting a really good insight into their job roles.